Customer Feedback System: What and Why?

June 19, 2022

what is customer feedback?



customer experience management

"Your most unhappy customers are your greatest source of learning." Bill Gates

Many of us have heard this statement and wondered how to collect real feedback data from customers.

The answer is to integrate with an intelligent customer feedback system at each touch point within the service branch.


What exactly is customer feedback?

Customer feedback provides a detailed and comprehensive overview of your customer's interactions with your company, brand, goods, and services. It represents their opinions and provides information to assist you in understanding your clients' needs.


The importance of customer feedback:

All businesses strive for continual improvement, which is difficult to achieve without a customer feedback system.

The feedback system will lead you to the weak points in your organization, product, or service, which you can then analyze and decide how to improve.


1-Enhance your customers' brand experience:

When you know what customers need and utilize that knowledge to create an experience that aligns or exceeds their expectations, they will remain loyal to you and ignore competitive offers.


2-Keep customers satisfied:

When you ask the customers for their opinions, they will know that you care about them, which will establish an emotional connection with your product or brand since they feel they are involved in shaping it.


3-Assist with decision-making and strategy development:

Your feedback system allows you to collect real-world data from customers who interact with your company or goods. You rely on it to make business decisions and develop your strategies.


4-Better products and services:

By telling you if your products solve customers' problems or point to the weak spots, then you make some improvements.


Methods to collect feedback:

  • Questionnaires.
  • E-mails.
  • Use of social media.
  • Internet site
  • Physical gadgets.


ZEOUR recognizes the importance of a feedback system for every organization across all industries. It developed customer feedback customized and integrable system that allows organizations to collect real feedback data from customers who interact with various touchpoints in their digital service area via our mobile application, website integration, and hardware feedback devices inside service centers.

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