Digital signage is an electronic screen that displays various types of multimedia content for advertising or information. It may be used in any industry to engage, educate, and inform customers.

Why is digital signage preferable to printed posters?

1-Dynamic content:

video, animated content, images, and real-time news via RSS and social media feeds; all of these features make digital signage more effective in catching customers' attention.
It is also more dynamic, with self-updating features and the ability to deploy any content from anywhere at any time.

2-Better communication:

Digital signage makes internal communication with employees easier and faster by linking them in real-time to show events and inform them of new instructions. As for customers, it attractively delivers messages and new offers.

3-Wayfinding

Directional digital signage helps individuals to find their way around without having to ask anybody, which minimizes staff workload and provides more personalized service to customers.

4-Entertainment

Digital signage may display trending social media content, tell the company's story, as well as provide visitors with a variety of different solutions to keep them entertained while they wait.

The benefits of digital signage for businesses include:

• raising brand awareness.
• increase sales.
• enhance the customer experience.
• reduce waiting time.
• engage customers.
• market products and services.
• increase revenue,
• foot traffic.
• cost-effective.
• improve customer satisfaction.
• influence buying decisions

where should digital signage be used:

1-Restaurants:

Menu items must be changed according to the time of day, which is a low-cost and flexible procedure using digital signage.

2- Banking:

Currency rates should also be updated on a frequent basis in order to inform loans and other services.

3-Hospitals:

A hospital is often a huge facility that necessitates the use of maps for navigation and reaps several benefits by giving healthy living advice and medical information.

4-Education:

The goal of digital signage is to raise student awareness of classes, exams, events, and education in a modern and appealing manner.

At ZEOUR, our concentration comes on helping organization's departments, including marketing and sales, by increasing brand visibility, delivering the right message to the right people at the right time, attracting customers within the waiting area, and also highlighting products that need to be sold more.

For more information, get in touch.